Inside a Super Bowl Ad with Kate Sheehan
What does it take to create a Super Bowl ad that moves audiences to tears?
, Associate Creative Director at , joined us at the 草莓社区 School of Communication to pull back the curtain on her recent project with .
Kate Sheehan, Associate Creative Director at HiveDive Chicago, shares her journey on creating her first Super Bowl ad with Loyola students at the School of Communication.
Kate took our students through the complex journey of the creative process, from initial concept to final execution. Kate described the experience as the pinnacle of her career and said that her personal relationship with her father inspired the ad.
One student remarked, “I cried tears of joy when I first saw the ad. It was such a beautiful story.”